SEO for Apps (Search Engine Optimization for Apps)

For your & others help, sharing & revealing one more important, technical, genuine & professional guidance & information on the basis of my one more experience, research, knowledge, creativity, innovation & productivity etc. 

Whether you are running any App or planning to launch in future, along with paid Digital Marketing, you should also develop or upgrade your skill or of your related technical & marketing staff or team to know or implement something about ASO (App Store Optimization) & SEO for App.

a) Definition of ASO by GURMEET SINGH DANG:

If someone searches with specific Keywords related to such App which he or she is looking for & organically if your App listing displays in good position or in top pages on App Store which could be related to that particular App which user or visitor is looking for then such process of improving the visibility of App in App Store can be referred to as App Store Optimization (ASO).

For ex: On Google Play Store, if you search Khajrana Ganesh Mandir, Positivity Game App or Positivity Game App, Gurudwara Betma Sahib then you will also find my developed following Apps in top pages: 

https://play.google.com/store/apps/details?id=com.digitalgamesapp.khajranaganeshmandir 

and 

https://play.google.com/store/apps/details?id=com.digitalgamesapp.gurudwarabetmasahib


b) Definition of SEO for Apps by GURMEET SINGH DANG: 

What is Website Remarketing & Video Remarketing?

Website Remarketing:

Website Remarketing is also known as remessaging or retargeting. When visitors perform any action on your website & based on such list when you remarket them then this process can be known as website remarekting. Means website remarketing can give you good results & return on investment.

Video Remarketing:

Video Remarketing can also give you better return on investment. So based on past interactions with your videos or YouTube channel, you can show Online ads to viewers across YouTube & video partner sites etc.

//-->
To create remarketing lists, you need to first link your YouTube account to your Adwords account.

Technical Tips on benefits of using Google Adwords in Digital Marketing

1) Using Google Adwords we can get genuine & better return on investment.

2) Ad can be displayed to only those people or customers who have interest in that particular product or service. Means we can target the ad & we can show the relevant ad to specific audience.

Ex: When Mr XYZ searched for Digital Marketing App then he got www.digitalmarketingapp.in website's ad to leverage & navigate. This ad was created by GURMEETWEB TECHNICAL LABS & in keywords they mentioned Digital Marketing App so when Mr. XYZ searched for Digital Marketing App then specific ad is shown to him.

3) We can target ads on the basis of keywords, ad location, gender, age, geographic location, language or device of customer.

4) We can create multiple ads to track that which ad is getting more clicks so that we can invest more in that particular campaign to get more results.

//-->

5) We can also track that whether ads have been clicked or not?

6) We can also show ads during certain hours or days of the week.

7) We can display the Online ads on multiple devices like Laptops, Desktops, Tablets & Smartphones etc.

8) We can also control that how often ad can appear.