Website Remarketing is also known as remessaging or retargeting. When visitors perform any action on your website & based on such list when you remarket them then this process can be known as website remarekting. Means website remarketing can give you good results & return on investment.
Video Remarketing can also give you better return on investment. So based on past interactions with your videos or YouTube channel, you can show Online ads to viewers across YouTube & video partner sites etc.
To create remarketing lists, you need to first link your YouTube account to your Adwords account.
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1) Using Google Adwords we can get genuine & better return on investment.
2) Ad can be displayed to only those people or customers who have interest in that particular product or service. Means we can target the ad & we can show the relevant ad to specific audience.
Ex: When Mr XYZ searched for Digital Marketing App then he got www.digitalmarketingapp.in website's ad to leverage & navigate. This ad was created by GURMEETWEB TECHNICAL LABS & in keywords they mentioned Digital Marketing App so when Mr. XYZ searched for Digital Marketing App then specific ad is shown to him.
3) We can target ads on the basis of keywords, ad location, gender, age, geographic location, language or device of customer.
4) We can create multiple ads to track that which ad is getting more clicks so that we can invest more in that particular campaign to get more results.