1) Using Google Adwords we can get genuine & better return on investment.
2) Ad can be displayed to only those people or customers who have interest in that particular product or service. Means we can target the ad & we can show the relevant ad to specific audience.
Ex: When Mr XYZ searched for Digital Marketing App then he got www.digitalmarketingapp.in website's ad to leverage & navigate. This ad was created by GURMEETWEB TECHNICAL LABS & in keywords they mentioned Digital Marketing App so when Mr. XYZ searched for Digital Marketing App then specific ad is shown to him.
3) We can target ads on the basis of keywords, ad location, gender, age, geographic location, language or device of customer.
4) We can create multiple ads to track that which ad is getting more clicks so that we can invest more in that particular campaign to get more results.