ASO (App Store Optimization)

For your & others help, sharing & revealing one more important, technical, genuine & professional guidance & information on the basis of my one more experience, research, knowledge, creativity, innovation & productivity etc. 

Whether you are running any App or planning to launch in future, along with paid Digital Marketing, you should also develop or upgrade your skill or of your related technical & marketing staff or team to know or implement something about ASO (App Store Optimization) & SEO for App.

a) Definition of ASO by GURMEET SINGH DANG:

If someone searches with specific Keywords related to such App which he or she is looking for & organically if your App listing displays in good position or in top pages on App Store which could be related to that particular App which user or visitor is looking for then such process of improving the visibility of App in App Store can be referred to as App Store Optimization (ASO).

For ex: On Google Play Store, if you search Khajrana Ganesh Mandir, Positivity Game App or Positivity Game App, Gurudwara Betma Sahib then you will also find my developed following Apps in top pages: 

https://play.google.com/store/apps/details?id=com.digitalgamesapp.khajranaganeshmandir 

and 

https://play.google.com/store/apps/details?id=com.digitalgamesapp.gurudwarabetmasahib


b) Definition of SEO for Apps by GURMEET SINGH DANG: 

Using Search Engine like Google or Bing, if someone searches with specific Keywords related to such App which he or she is looking for & organically if your App listing displays in good position or in top pages which could be related to that particular App which user or visitor is looking for then such process of improving the visibility of App in Search Engine can be referred to as SEO (Search Engine Optimization) for Apps.

For ex: Using any Web Browser open Google & search Khajrana Ganesh Mandir, Positivity Game App or Positivity Game App, Gurudwara Betma Sahib & you will find my developed following Apps in top pages: 

https://play.google.com/store/apps/details?id=com.digitalgamesapp.khajranaganeshmandir 

and 

https://play.google.com/store/apps/details?id=com.digitalgamesapp.gurudwarabetmasahib

Note: I personally think that in future more focus will remain on SEO for Apps because nowadays Search Engines are also enhancing & improving indexing of Apps & also instead of searching App in App Store, many people are also directly searching on Google or any other Search Engine & getting or experiencing related Apps directly from there too.