1) Using Google Adwords we can get genuine & better return on investment.
2) Ad can be displayed to only those people or customers who have interest in that particular product or service. Means we can target the ad & we can show the relevant ad to specific audience.
Ex: When Mr XYZ searched for Digital Marketing App then he got www.digitalmarketingapp.in website's ad to leverage & navigate. This ad was created by GURMEETWEB TECHNICAL LABS & in keywords they mentioned Digital Marketing App so when Mr. XYZ searched for Digital Marketing App then specific ad is shown to him.
3) We can target ads on the basis of keywords, ad location, gender, age, geographic location, language or device of customer.
4) We can create multiple ads to track that which ad is getting more clicks so that we can invest more in that particular campaign to get more results.
5) We can also track that whether ads have been clicked or not?
6) We can also show ads during certain hours or days of the week.
7) We can display the Online ads on multiple devices like Laptops, Desktops, Tablets & Smartphones etc.
8) We can also control that how often ad can appear.
9) We can also control the cost & can decide that how much we want to pay per click or per thousand impressions.
10) We can also measure the result or success like from ad if someone purchased the product or phoned in an order or downloaded the app then we can track all these too.
11) We can use analytical tools to know customers choice or activities & on the basis of such data or research, we can improve or target specific ads.
Written by: GURMEET SINGH DANG
Series: Knowledge In My Veins
Project: Digital Marketing App (www.digitalmarketingapp.in)
Published & promoted by: GURMEETWEB TECHNICAL LABS